Rational

For my brand I've chosen to do Tuatara beer, so of course for my character/mascot I've chosen to do a tuatara. Tuatara beer is a New Zealand made brand with ideals tied closely to the 'do it yourself' attitude New Zealanders are known for. Tuatara beer embodies this in its design of raw home made strength, and i tried to portray this in my design. I've tried to include using strong lines to accentuate shadows and detail but still maintaining a simplistic style that is relevant to the brand.

Tuatara beer is considered a more gentlemanly, upper class beer though, so a rugged 'do it yourself' character would not have suited, so I... suited him up. A top hat and a suit and a bow tie (because bow ties are cool) made this tuatara more than just a common thousand year old lizard. The design is targeted to appeal to a more classy type of person. A person who can regularly purchase Tuatara beer per say, instead of your average poor student. I think of Tuatara beer not as a 'lets get drunk' beer but more of a 'lets have a chill drink with some good company and conversation' beer. A much more relaxed, less rambunctious beverage, and i believe I've managed to portray this in my design.

As for the background of my final, the colours are taken directly from a standard Tuatara label design and the texture is a rough sackcloth. I tried to be careful about not making it too rough, lest it star to draw away from the classiness aesthetic.