A Gentlemans Lizard

Ive moved away fro the cliche character a bit now. With a bit of obvious advice from you vaughan, I've started making my character a bit more scholarly. 

right now however it looks too much like an actual logo, so ill spice him up with a bit more character and see how that goes. the props are looking interesting too, and the white on black aesthetic.

in this first one i also like the bush/shrubery kind of darkness too. Might try and include that.

Tama the Tuatara

A few glorious silhouettes of that magical moment in the sun

I think i really like the framer idea, with a giant weta as a sheep dog and a big crusty old quad bike. In particular the image in the middle could look really effective with a bit of dynamic exaggeration.

bugger me my vocabulary is making me feel smart! might go bash my head against a wall for a bit...

The Kiwi Bloke

Ok so some of these images are a tad australian, but when a tuatara dons the outfit it makes it a lot more kiwi. probably.

This is the kind of feel i want Tama the Tuatara to have, real blokey rough chap. Footrot flats is going to be a major player in my character style.

Its always been Wankershim

so as far as this character design goes i do want to use a tuatara. 

Glad you asked, heres why:

A tuatara is the obvious choice of character because yes the beer label is 'tuatara' and a certain amount of easily recognisable iconography is necessary. if i don't use a tuatara then the whole thing will just fall apart. Its what is to be expected from such a label, its how i dress the thing up in clothes as much as character that will make this mascot unique.

Its always been Wankershim...

Apparently it was always going to happen. Well it did, so...

IT WAS ALWAYS GOING TO HAPPEN

We’re not sure what the optimum number of breweries in a country of four million should be, but we’re pretty sure that the correct answer is not “two”. Yet for more years than our uncles can count that’s exactly how many there were in New Zealand. It took ‘til the late 1990s for the beer revolution memo to get circulated, but soon enough new breweries were popping up like mushrooms. Not the kind of outfits that make green bottle happy juice for the 19th hole, but a community of real brewers recognized for bringing flavour and individuality to the world’s pre-eminent refreshment.

KNOCK US UP A BEER WOULD YOU CARL?

One of those breweries began as a backyard operation in the hills above Waikanae. It was founded by Carl Vasta, an engineer with the tastebuds of a wine critic. There’s a degree of loose talk in New Zealand about “kiwi ingenuity”, most of it from people who’d struggle to change a tyre, but Carl is the living, breathing epitome of that noble philosophy. If he needed a shed or a bottler or a tank, he’d just go ahead and build one. Before too long, he’d managed to brew a superb range of ales, porters and pilsners for his friends under the name Tuatara.

So theres this guy called Carl Vasta who was a real kiwi bloke type chap with a taste food the good life, so he made his own beer. And he saw that it was good, and there was morning and there was evening, the third day.

And apparently their favourite spot in wellington is the malthouse. So ill definitely hit that up to get some... information.